Improve Citizen Awareness with Recycling Campaigns
Drive behavioural change amongst citizens with hyper-targeted, cost effective recycling awareness campaigns.
Boost citizen education efforts to develop positive attitudes towards recycling in your community
Drive climate action through effective citizen awareness campaigns
Raise awareness on the importance of recycling and waste prevention for improved performance across key waste generation and separation indicators.
Reach the right people at the right time with high impact messaging
Recycling Campaigns make it simple to deliver hyper-targeted educational material right before the collection of recyclables, in the self-service app citizens already use.
Save time and money on your awareness campaigns
Streamlined and cost effective campaigns means your communication team spends more time on curating the perfect message, and less time on budgeting and finding the optimal target market.
How the Recycling Campaign tool works
Learn how you can plan, build, execute and report upon citizen awareness campaigns with the Recycling Campaign tool.
1. Analyse and benchmark current recycling performance
WasteHero analyses a range of data points from the waste collection process, including waste generation patterns, container weight, sensor fill-level data, and waste volume by waste fraction.
This provides a basis to define benchmark values for recycling behaviour, enabling the ongoing analysis of citizen’s recycling performance.
2. Auto-segment the target audience for highest impact
WasteHero analyses the above data points to determine the neighbourhoods that would benefit most from a recycling awareness campaign.
WasteHero segments the customers included in the given geographic area, exports this portion of your customer database, and gives a benchmark of recyling performance amongst this group.
3. Build and execute your recycling awareness campaign
From here, it’s time to build your campaign. Decide the start and end date of your campaign, your objectives, the KPI’s you’ll measure, the messaging of the campaign, and the delivery mode.
Alternatively, choose to implement your own campaign mode (door-to-door, email, flyers). You can also A/B test with campaign modes to determine the most effective outreach strategy.
4. Monitor, analyse and report on campaign effectiveness
The Recycling Campaign tool will monitor, analyse and report upon the effectiveness of your campaign versus its objectives.
An automatic campaign report will be generated, outlining the percentage change in behaviour, diversion of waste from landfill, and any KPIs you’ve chosen to track.
5. Refine and optimise strategy for future campaigns
After reviewing campaign performance and understanding what went well and what didn’t, incorporate the learnings to improve your future campaigns.
What will you test next? Different messaging? Different campaign mode? Whatever it is, you’ll be well on your way to diverting waste from landfill and boosting citizen knowledge in your community!
Discover handy resources for raising awareness in local authorities
Take inspiration from the world’s leading institutions to raise awareness of sustainable waste management practices in your community.
At Affald & Genbrug in Fredericia Municipality, we have experienced an agile and professional collaboration with WasteHero. WasteHero's strength comes from their powerful solution, development skills and their flexibility, which allows us to tailor our waste management based on our actual needs.
Kim Ankjær Nielsen, Fredericia Kommune
WasteHero did an initial analysis of our waste management and found that our containers were only 40% full on average when they were emptied. The initial installation secured 53% less collections, which provided us with significant savings and reduced CO2 emissions.
Bjarne Kallesø, Civilingeniør at Genbrug og Affald, Teknik og Miljø, Herning Kommune
WasteHero has reduced our total number of collections across all waste fractions by an average of 40%.
Christian Møller Jensen, Aalborg Forsyning