Privacy Policy | WasteHero

Privacy Policy

Effective date 01 January 2022

This Privacy Policy explains the methods of collecting and processing of your personal data you submit via (Website), managed by WasteHero ApS (WasteHero), and your technical and web browsing information of certain types.

WasteHero values your security and takes care to be transparent about processing and storing your information. This Privacy Policy provides a general framework relating to what kind of personal data is collected, how this data is used, with whom, how and for what purpose it is shared, what your rights are regarding your personal data, and how you can exercise your rights.

Please read this Privacy Policy before using the Website and/or submitting your personal data. If you approve this Privacy Policy or continue to use the Website without approving this Privacy Policy, you acknowledge that your personal and/or non-personal data will be processed, recorded, stored and retained for the time periods according to this Privacy Policy, analysed, classified, updated, transferred, and be transferred to third-party business partners and/or consultants for the purposes of providing WasteHero services.

Any person who approves this Privacy Policy or who continues to use the Website without approval expressly permits and consents to, within the limits listed below, the processing or recording of their data obtained by automated or non-automated means and the processing, storage and preservation, analysis, classification, updating, transfer home and/or abroad of such data during specific period or if any legal period is set forth, during such legal period or during any period declared/to be declared and the transfer of the same to third-party business partners and/or consultants for the purposes of providing WasteHero services.

What is Personal Data

Personal Data is any information that identifies you or can be used to identify you. The information you share with the WasteHero through the Website are all within the scope of the personal data. Examples of personal data include your credentials, name, surname, date of birth, city/country of residence, region, gender, e-mail address, telephone number, home address, internet protocol (IP) address.

What Information We Collect

Through your use of the Website, we may collect personal data provided by you, through following channels:

(a) Communication Forms: We obtain your contact information, such as your first and last name, email address, and country/region through communication forms on the Website (via Register Form, Contact Us Form).

(b) Request Forms: We obtain your contact and request information, such as your first and last name, email address, phone number, company name, country/region and details of your request that you choose to provide us through request forms on the Website (Demo Request, Real-Time Text Support).

How is Information Used and Protected?

The information collected by WasteHero can be used collectively in various ways to optimize, improve the services of WasteHero and to enrich the database and improve the service offered to users through this database. WasteHero may use this information for Website management, security, promotional activities, research and analysis.

Your personal data may be processed for the following purposes:

(a) Compliance: to fulfil obligations provided by law and regulations. The information within Communication Forms and Request Forms may be processed with the purpose of Compliance.

(b) Customer Services: to provide you with a response to your questions (e.g., concerning products, services, or warranties) and to arrange a meeting with a WasteHero employee; to provide you with whitepapers, reports, and other documents regarding our business, products and services; and to enable you to attend events (internal and external) and webinars. The information within Communication Forms and Request Forms may be processed with the purpose of providing customer services.

(c) Marketing: to send marketing communications (e.g., newsletters on latest trends and technologies, and news regarding our business, events, new products and services, and updates/news on existing products and services) and to conduct market research. The information within Communication Forms and Request Forms may be processed with the purpose of marketing.

The legal bases for processing personal data are the following:

For information within Communication Forms and Request Forms: to fulfil legal obligations, to enter into a contract with you to provide customer services as a user or, at your request, to take pre-contractual measures.

Your personal data will be processed in accordance with the principles of correctness, lawfulness, and transparency. Rest assured that we maintain appropriate security, technical, and organizational measures that ensure a level of security appropriate to the risk of unauthorized access to, and accidental or unlawful destruction, loss, alteration, and unauthorized disclosure of, personal data transmitted, stored, or otherwise processed. We ensure that our affiliates third-party service providers who access or handle personal data on our behalf maintain the same safeguards.

In order for you to benefit from the services provided by WasteHero, all information received is protected in accordance with our obligations under the legislation regarding the protection of personal data applicable to us.

Third-Party Websites and Applications

WasteHero may from time to time add information and links to third-party websites, promotional mails, and advertisements on the Website. When you access other websites by clicking on these links, these sites or their applications are not under our control, and this Privacy Policy does not apply to these other sites that you may access.

Use of Cookies

Cookies, or javascript codes to analyse usage data, or similar tracking data may be placed on your computer during your stay on the Website. Cookies consist of simple text files and do not contain identity and other private information. Although they do not contain any such personal information, cookies store your session information and similar data and can use the same to recognize you the next time you visit. With cookies, we provide personalized services to you, we verify your identity when you visit our platforms, and we improve our services. In order to provide better service to its visitors, WasteHero collects, processes, shares with third-parties, and stores safely your browsing information within the framework of its legal obligations, provided that it is not used outside the scope and scope specified by this Privacy Policy.

WasteHero may remember your personal data through cookies or other technologies, such as sections that you frequently visit after entering a data field on the Website. These technologies also make it easy for you to allow us to provide a better service, personalize the Website based on visitor preferences, compile statistics, analyze trends, and manage and improve the Website for such purposes. Some parts of the Website may not work without using these passive information gathering technologies.

We use cookies to analyze/predict aspects concerning your personal preferences, the industry you work in, your purchases of our products, your experience with our products and user-generated content, and in general your interests and behavior when using the Website, in order to offer products and services tailored to you and to provide personalized advertising.

Types of Cookies

We use session cookies and persistent cookies on the Website. The session ID cookie expires when you close your browser. The persistent cookie remains on your hard drive until you delete it or it expires. You can remove persistent cookies and reject both session cookies and persistent cookies by following your internet browser’s instructions.

Some internet browsers allow you to limit or even block the use of cookies and other technological tracking tools. Check the information provided by your internet browser to find out these options.

If you refuse persistent cookies and/or session cookies, you can continue to use Website. However, you may not be able to access all functions of Website or your access may be limited.

Third-Party Cookies

WasteHero’s third-parties may use cookies, such as our business partners, advertising platforms, social media platforms, and those providing analytic information services, to store cookies on your devices. For detailed information about these cookies, please review the privacy and/or cookie policies of these third-party institutions and organizations.

Data Sharing

WasteHero may share non-personal (anonymous) aggregate information with third-parties. WasteHero may share personal information with companies providing services (such as data processing centres or customer service centres), taking into account its own legal obligations. These service providers are responsible for protecting this information.

WasteHero may share your personal data with public institutions and organizations authorized to request personal data for WasteHero to fulfil its obligations under the law (in cases where WasteHero is obliged to make notification related to fight against crime and threats to state and public security).

WasteHero may share information with third-parties if it considers that a reasonable disclosure is required in cases where it is legally authorized in order to fulfil its terms and conditions or to ensure transaction or user security.

If you are an EU-based individual, please consider that your personal data may be transferred to third parties located outside the European Economic Area (EEA). In such cases, WasteHero will take appropriate measures to ensure that safeguards are in place by verifying that (i) third parties are certified under the Privacy Shield or (ii) Binding Corporate Rules approved by the supervisory authority are in place or (iii) Standard Contractual Clauses approved by the European Commission are entered with the third party.

Data Retention Period

Your personal data will be kept by WasteHero:

  • For contractual purposes: for the entire duration of your visit of the Website and, for the period of 10 years which is necessary for the purposes of (i) establishment, exercise, or defense of legal claims and keeping accounting records of WasteHero and (ii) fulfilment of legal obligations applicable to WasteHero. Please bear in mind that the statute of limitations and other applicable regulations may vary for each jurisdiction.

  • For sending newsletters, advertising material, and other communications on new products/services and updates/news on existing products/services, and for carrying out surveys, including on customer satisfaction: for 24 months from their collection, unless it is necessary under, or permitted by, applicable laws to keep them longer.

  • For the purpose of analyzing/predicting aspects concerning your personal preferences, interests and behavior in order to offer products/services tailored to you and to provide personalized advertising: for 12 months from their collection, unless it is necessary under, or permitted by, applicable laws to keep them longer.

The data will be deleted or rendered anonymous at the end of the above-listed periods.

Changes and Updates

This Privacy Policy can be re-edited and updated as new features are added to digital platforms or new suggestions are received from our users. However, in this case, we will notify you by posting the changes made. In some important cases, we may notify such changes by e-mail or other remarkably designed way to notify you, with additional notifications, as appropriate.

Your Rights as Data Subject

You have the right to be informed of the following:

  • whether your personal data is being processed or not

  • request information as to processing if her/his data have been processed

  • the origin of the personal data

  • the purpose and methods of data processing and whether the processing is in accordance with the declared purpose

  • the logic applied to the data processed electronically

  • the identity of the data controller and the data processors

  • the identity of the individuals or categories of individuals to whom your personal data may be sent to both inside and outside the country or who may acquire your data as appointed representatives of our company in your country of residence or as individuals authorized to process your data

You equally have the right to:

(a) have your data updated, corrected, and supplemented,

(b) have the processing of your personal data restricted to the scope of the consent you gave by accepting this notice,

(c) have any unlawfully processed data erased, made anonymous or blocked,

(d) require a declaration attesting that the people/companies we communicate or disseminate your data to have been notified and given full details of any of the operations under points (a) and (b) above having been carried out, unless this proves impossible or implies an effort that is clearly disproportionate to the right to be protected,

(e) request notification of the operations made as per points (a) and (c) to third parties to whom personal data have been transferred,

(f) obtain, in a structured format commonly used and readable by electronic devices, the personal data you give us, and to have the data transmitted, directly or through WasteHero, to another data controller (known as data portability),

(g) Object to occurrence of any result that is to her/his detriment by means of analysis of personal data exclusively through automated systems,

(h) Request compensation for the damages in case the person incurs damages due to unlawful processing of personal data.

You also are entitled to object, in whole or in part, to:

  • the processing, on legitimate grounds, of your personal data, including data relevant for the purposes they were collected,

  • the processing of your personal data to carry out profiling, to send you advertising material and direct sales messages, and to conduct market or commercial communication surveys.

To exercise these rights, you may email [email protected] 

Contact Details

WasteHero ApA as the Data Controller of your personal data, whose registered office is at Europaplads 16, 1tv, 8000 Aarhus C, Denmark. Please email [email protected] to contact us in this respect. If you need more information on how to exercise your above rights, please contact [email protected] 

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