From here, it’s time to build your campaign. Decide the start and end date of your campaign, your objectives, the KPI’s you’ll measure, the messaging of the campaign, and the delivery mode.

You can utilize WasteHero’s customer service system to bulk send informative messages, reaching your customers in the self-service app, right before their recyclables are collected.

Alternatively, choose to implement your own campaign mode (door-to-door, email, flyers). You can also A/B test with campaign modes to determine the most effective outreach strategy.